Thanks to Facebook and Microsoft’s mammoth spending on the Metaverse through their Meta and Mesh brands respectively, very little activity has been taken up in Australia. One of the major shortcomings with the Meta and Mesh concept is that each is reliant on VR technologies that are appliance driven through 3D headsets. 3D headsets are not only expensive, but limit the reach as well as the audience. Herein opens the clue on why browser options are commercial game changers.

Monash University’s Business School has been working with Omnirealm/Hubub to investigate uses in education, business and health.

IQ3 Consulting has been laying the groundwork for the strategic development of 3D avatar augmented reality deployment by having the Hubub world run through a browser – this offers a common platform for mobile and mass audience delivery.

In the IQ3 Consulting strategy, avatar and live video can be combined adding a totally new dimension to all forms of communications – not just business communications.

Many global brands have entered the metaverse through Decentraland and Roblox and include Nike, Samsung, Walmart, Balenciaga, Gucci, Sephora, Clinique, Nintendo, Coca Cola, Coors, BMW and Millennium Hotels and Resorts, just to name a few.

International Metaverse market penetration includes:

1. Fashion

2. Entertainment & Events

3. Retail

4. Defence & Aerospace

5. Automotive

6. Manufacturing

7. Finance

8. Cyber Security

9. Real Estate & Property Development

10. Fitness

11. Sport

12. Gaming

13. Advertising

14. Workplace solutions

15. Law

16. Games Genealogy

17. Brand Protection

18. Film & Video

Conspicuous global absentees have been education, health and petcare. And locally, high-end property development remains a lucrative market for the Australian property sector.